TVs
TVs
BRAVIA 9
Our brightest 4K ever
The flagship. Our brightest ever 4K BRAVIA delivers supreme contrast for the ultimate, most authentic cinematic experience.
Unparalleled brightness, incomparably beautiful colours
Step into a new realm of realism. Unlike other TVs, our expanded colour volume keeps images vivid and saturated even at high luminance levels, so you see pictures just as the creators intended.
As bright as nature, dazzling and vibrant worlds
Imagine a brilliantly sunlit, snow-covered mountain landscape. With higher luminance than ever, this supremely bright TV can faithfully reproduce natural scenes in absolute detail, even in the brightest daylight.
Definitive contrast. Professional monitor core technology.
Experience a new era in contrast. Similar to the backlight control core technology in our master monitors (professional monitors), XR Backlight Master Drive with a unique local dimming algorithm controls thousands of LEDs precisely for truly authentic contrast.0
Over a billion vivid, real-world colours
See the world’s colours with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.
Crystal-clear pictures. Refined and real.
Rediscover detail. XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimized by XR Clear Image through zone division and dynamic frame analysis.1
Even fast-moving action stays smooth, bright and clear
Forget about blur. XR Motion Clarity™ analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action.
Unmatched realism with XR Processor™
Powered for precision. Our XR Processor™ features a scene recognition system that detects and analyses data with flawless accuracy, then optimizes the picture for ultimate realism.
Learn about XR Processor™Beautiful colours. Any angle. Any environment.
Everywhere’s the best seat. With X-Anti Reflection™, pictures are clearer with less reflection and glare. X-Wide Angle™ keeps pictures looking as beautiful from the sides as they do from the centre.
Bring cinematic pictures home
Dive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.234
See our calibrated modes
Our most cinematic sound. World’s first TV with Beam Tweeter.
Immerse yourself in expansive cinema-like sound. With the world’s first up-firing Beam Tweeter in a TV and two frame tweeters, you’ll hear sound from the screen, just like you do at the cinema.0
Theatre-like surround, pictures and sound in harmony
Feel like you’re in the cinema. Acoustic Multi-Audio+™ with Beam Tweeter at the top and Frame Tweeter at the sides delivers cinematic surround sound. Every sound comes from exactly the right place.
Unprecedented overhead surround sound with Beam Tweeter
Sound without boundaries. Our Beam Tweeter projects sound upward, reflecting it off the ceiling so aerial effects truly appear to come from overhead. Also, our Frame Tweeter vibrates the frame, projecting immersive sound forwards.
Crystal-clear voice. Precise dialogue.
No more muffled voices. Our new Voice Zoom 3™ recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.12
Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.
Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What’s more, Dolby Atmos® and DTS:X® support provides unforgettable spatial sound.
With BRAVIA Theatre, home becomes cinema
Fill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of a movie theatre home, an unmatched audio-visual experience.
All-round cinematic, go beyond conventional virtual surround sound
It’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.012
Sound precisely matches what’s on screen
Sound is adjusted as one integrated speaker system. Acoustic Center Sync enables our home theatre equipment to use BRAVIA as a centre speaker so that sound comes from the screen rather than just the soundbar.310
Crystal-clear voice. Precise dialogue.
No more muffled voices. Our new Voice Zoom 3™ recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.511
Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos® and DTS:X® experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.9
Control your BRAVIA Theatre effortlessly
Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.8910
Sony | BRAVIA Connect app
Control BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.
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HDMI connection. Easier for everyone.
Never again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC/ACS terminal makes linking up easier for everyone.
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Single view, simultaneous sound
Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.15
Love entertainment. Love the planet.
Great pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.01
Entertainment you love. With help from Google.
Google TV™ brings together movies, shows, and more from across your apps and subscriptions and organizes them just for you.0123
Harmonic Presence. Blends in naturally.
Everything in harmony. Our new TV designs grace your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.
One Slate. Perfect from everywhere.
Totally unified. Our One Slate concept fuses screen and bezel into a single slate, minimizing distractions and maximizing your experience. The steel stand bends inwards for a beautiful look from every angle.
Vibration finish. Harmonizes with your home.
Designed with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.
Perfectly integrates TV and soundbar, almost no stand visible
Cleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.23
Multi-purpose stand fits your style
Absolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.23
Clutter-free from every angle
No unsightly cables trailing across tabletops. The rear cover and cable holders keep wires neatly hidden for a clutter-free look from the front, back and sides.4
Game time. Be invincible.
BRAVIA captures the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®5 console for absolute immersion.0
Our brightest 4K ever
Our flagship Mini LED TV and brightest 4K ever delivers pictures full of unparalleled brightness and incomparably beautiful colours. See all the action come vividly to life, perfectly matched by sound including the world’s first Beam Tweeter in a TV. A truly unforgettable cinematic experience.
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BRAVIA 9
K-65XR90
164 cm (65") -
BRAVIA 9
K-75XR90
189 cm (75") -
BRAVIA 9
K-85XR90
215 cm (85")
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Best of CES Award 2024 for Sony BRAVIA 9 XR Backlight Master Drive
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2024 TV Shootout King of Mini LED TV 0
Designed with the environment in mind
Sony is committed not only to offering products, services and content that deliver exciting experiences, but also to working towards our goal of a zero environmental footprint throughout our business activities.
- Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes
- Power Saving Mode helps save energy by adjusting the display brightness
- Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed
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BRAVIA 9
K-85XR90
215 cm (85") -
BRAVIA 9
K-75XR90
189 cm (75") -
BRAVIA 9
K-65XR90
164 cm (65")