Z9K | BRAVIA XR | MASTER Series | Mini LED | 8K | High Dynamic Range (HDR) | Smart TV (Google TV)

Z9K Series

NEW
Z9K Series

Entertainment for the environment

BRAVIA™ combines high picture and sound quality with initiatives that help reduce environmental impact, such as the use of low energy, less non-renewable resources and better transport efficiency.

Illustration of a couple watching TV with graphic elements showing sustainability initiatives

Optimizing brightness and power consumption

Ambient light sensing optimizes screen brightness to room conditions for efficient power usage. Every part of a picture is optimized based on the brightness of each image.
Illustration of a couple watching TV showing how ambient light sensing optimizes brightness and power consumption

Auto Power Saving

With BRAVIA CAM™, Auto Power Saving Mode optimizes your power consumption by darkening the screen automatically when you are not in front of the TV.0123
Illustration showing how Auto Power Saving automatically dims the screen when you are not in front of the TV

Beautiful design. Made durable. With less virgin plastic.

Sony-developed SORPLAS™ recycled plastics are used in our TVs to minimize virgin plastics by approximately 60%, maintain durability and achieve the beautiful high-gloss black finish synonymous with BRAVIA™. What’s more, our new packaging uses around 48% less plastic volume.0123
Illustration showing how water bottles and DVDs are turned into recycled plastics which are then used in BRAVIA TVs

Less packaging. Less CO2.

Our new packaging is 15% smaller and 12% lighter which optimizes transport efficiency and reduces CO2 emissions by as much as 15%.0
Graphic of two trucks illustrating how reducing packaging helps cut CO2 emissions during transport