Description

BRAVIA XR logo.

Music plays.

Subtitle

Breathtaking 8K realism, ultimate brightness and contrast

Description

BRAVIA XR Z9K in a sophisticated living room.

Thin, simple stand. Stylish back with grid pattern.

Subtitle

Z9K

Description

SONY XR chip image on black background, XR Picture and XR Sound logos.

Subtitle

Next generation picture and sound with Cognitive Intelligence

Description

The XR Picture logo remains and XR Contrast, XR Colour, XR Clarity and XR Motion logos appear.

Logo

XR Contrast

Subtitle

Feel real-life depth with flawless contrast and brightness

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XR Backlight Master Drive/Mini LED/XR Contrast Booster 20

Description

Beach at sunset.

Each pixel of image extends as a bar, with height representing brightness.

The bars of the sun are high.

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XR Colour

Subtitle

A wide colour spectrum for real-world shades and hues

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XR Triluminos Pro

Description

Colourful flowers.

Red-blue-green waveforms show colour saturation. As waveforms grow, flowers become more vivid.

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XR Clarity

Subtitle

Recreating lost texture, all your content upscaled to 8K

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XR 8K Upscaling

Description

Video of an owl.

A white line traces the owl’s outline and the image is shown crisply.

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XR Motion

Subtitle

Intelligent motion processing for fast-moving, blur-free scenes

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XR Motion Clarity

Description

A kite surfer slides into coloured balls. As the video’s frame rate is increased, the video is played smoothly without blur.

Description

SONY XR chip image on black background, XR Picture and XR Sound logos.

The XR Sound logo remains and the XR Sound Position and XR Surround logos appear.

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XR Sound Position

Subtitle

Sound from the screen with Frame Tweeters

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Acoustic Multi Audio

Description

Video of violin performance.

Sound emitted from violin strings jumps out of screen.

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XR Surround

Subtitle

All your entertainment upscaled to 3D surround sound

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3D Surround Upscaling

Description

Man sits on sofa, watching TV.

Sound of violin performance jumps out from left and right to reach the man.

A white hemispherical space engulfs the man.

Subtitle

The optimal viewing experience, wherever you are

Description

Ambient Optimization PRO logo under the subtitle.

Disclaimer

This feature will be available via a future firmware update.

Subtitle

Discover new ways to enjoy TV with BRAVIA CAM

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BRAVIA CAM/CES Award 2022

Description

BRAVIA CAM shaped like a black cuboid is attached at upper centre of TV.

Subtitle

Every picture, optimized to your position and room

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Ambient Optimization PRO

Description

Man sitting on sofa, watching TV.

Yellow liquid and bubbles.

There is a brightness adjustment bar. When man’s sitting position changes, the brightness changes accordingly. When close to the TV, brightness lowers, becoming darker to avoid being too bright.

Subtitle

The ideal sound experience from anywhere

Description

Rock band playing.

Sound jumps from screen toward man sitting on sofa.

There is an L and R adjustment bar. When man moves from left to right, adjustment bar moves from L to R and sound emits toward his position.

Subtitle

Hear voices clearly, no matter where you are

Description

A couple talking in movie theatre.

When a man watching TV is near the TV, volume is reduced and sound emits as a small circle. When far away, volume increases and sound emits as a large circle to reach him.

Subtitle

Entertainment you love. With a little help from Google.

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Google TV

Description

Google TV menu is displayed.

Subtitle

Watch what you love, control it with your voice.

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OK Google

Description

When a man turns to TV and says, “OK Google, search for Yoga videos,”

the screen switches from soccer match to yoga.

Saying “OK Google, dim the lights” dims the room lights.

Disclaimer

Sequences shortened and simulated.

Subtitle

A world made just for kids.

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Google TV

Subtitle

A world made just for kids.

Description

Google TV kids menu is displayed.

Subtitle

Limit how long they can watch and easily set bedtimes.

Description

Kids animation. Countdown displayed in upper right.

At zero seconds, the program disappears and “Time is up” appears.

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BRAVIA XR

Subtitle

Z9K

Description

Beautiful display of BRAVIA XR Z9K.

Description

Google TV animated logo.

Disclaimer

Google TV is the name of this device’s software experience and a trademark of Google LLC. / Google, YouTube and YouTube Music are trademarks of Google LLC. / Google Assistant is not available in certain languages and countries.

Disclaimer

The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

Description

Movie ends with Sony’s logo.