Information about Samba TV

Samba TV® is a service name of a third-party company, Samba TV, Inc. (not Sony). Sony Corporation and Samba TV, Inc. have collaborated to offer interactive TV features and services with certain BRAVIA™ televisions.

Samba TV offers the following applications:

• Samba Interactive TV is an application included with the firmware of certain BRAVIA televisions.
• Samba TV Mobile, An application available on Android or iOS™ mobile devices (smartphones or tablets).

To enable these applications, you must choose to opt into and agree to Samba TV’s terms of service and acknowledge the notice of the company’s privacy policy. Further details, including Samba TV’s privacy policy and terms of service, are available at (samba.tv) or via email at (privacy@samba.tv).

Samba Interactive TV is an application embedded in the firmware of the BRAVIA televisions listed below. Samba Interactive TV is provided by a third-party company, Free Stream Media Corp. (not Sony), operating under the service name Samba TV.

You may choose to opt into and enable Samba Interactive TV by accepting Samba TV’s terms of service and acknowledging notice of its privacy policy. Once enabled, Samba Interactive TV utilizes your viewing data to provide interest-based advertisements. You can also access interactive features with the Samba TV Mobile app. (See the section on the Samba TV Mobile app answers section below for more details ).

Samba Interactive TV allows you to connect and associate your mobile device (e.g., smartphone or tablet) with your TV. If you so choose, Samba Interactive TV uses the TV’s viewing history to deliver viewing recommendations and interest-based advertisements to your paired mobile device, even when it is disconnected from your network. (See the Samba TV Mobile app answers section below for more details).

Further details, including Samba TV’s privacy policy and terms of service, are available (ssamba.tv) or via email at (privacy@samba.tv).

Samba Interactive TV is available on specific BRAVIA televisions as listed below:

You may start using Samba Interactive TV by opting into and enabling the service. You may enable Samba Interactive TV only if you accept Samba TV’s terms of service and acknowledge notice of its privacy policy.

You can opt into Samba Interactive TV either: (A) during your TV’s initial set-up flow; or (B) at any time on your TV screen in System Preferences, submenu Samba Interactive TV.

According to Samba TV, when you opt-in to Samba Interactive TV on your TV, Samba TV may digitally recognize the on-screen content playing through your TV, such as shows and movies, utilizing its content database.

Samba TV digitally recognizes such content from your TV’s internal tuner or external devices such as a set-top box, Blu-ray Disc™ player, Roku® or Apple TV® device, or other video device connected to your TV by HDMI. Samba TV does not recognize content played by installed apps like Netflix®, Hulu®, or YouTube™ applications installed on your BRAVIA TV.

No image from the TV screen is captured and sent from your BRAVIA TV. Samba TV’s technology captures only limited digital pixel information to match the content viewed to Samba TV’s database of publicly available content.

Samba TV’s database only contains digital information regarding publicly available content, such as shows aired on public broadcast networks. As a result, Samba TV cannot recognize and does not know when you are watching personal, non-public content, such as home movies you shot with your video camera and played on your TV.

Samba TV retains your viewing history by associating it with your television’s unique Samba TV ID.

Further details, including Samba TV’s privacy policy and terms of service, are available at (samba.tv) or via email at (privacy@samba.tv)

You can change it by going to System Preferences on your TV, then to Samba Interactive TV → Privacy → Reset device advertising ID.

Please contact Samba TV at (privacy@samba.tv).

You can disable Samba Interactive TV at any time on your TV screen in System Preferences, submenu Samba Interactive TV. By disabling it, Samba Interactive TV stops collecting your TV’s content viewing history. If you continue to use any Samba apps, like Hotlist or Samba TV Mobile, you may need to take additional steps to stop collecting content viewing history in those apps. For further details, including Samba TV’s privacy policy and terms of service, see https://samba.tv or contact Samba TV at (privacy@samba.tv).

Samba TV uses the information it collects through Samba Interactive TV for several purposes, including providing, maintaining, monitoring, and analyzing usage and improving its services; personalize the company’s services and delivering recommendations, advertisements, content, and features that match your interests; and, communicate with you about products, services, and events offered by Samba TV or others.

Samba TV also collects information through Samba Interactive TV to respond to your comments and questions and provide customer service and detect, investigate and prevent fraudulent and other illegal activities, so it may better protect the rights, safety, and property of Samba TV and others.

Samba TV Mobile is a mobile app provided by Samba TV available for Android and iOS mobile devices.

If you download and install Samba TV Mobile onto your mobile device, agree to the applicable terms of service and acknowledge notice of Samba TV’s privacy policy, you may receive (A) notifications of what is trending on television (B) TV recommendations based on your preferences and content viewing history if you choose to pair your mobile device to a TV that has enabled Samba Interactive TV; (C) reminder notices when a favorite program is scheduled to start; and (D) details of your favorite TV programs (such as actors, stories, etc. of each program). The Samba TV Mobile app will also allow you to launch recommended content available on apps (such as Netflix or Amazon Video) on your mobile device and provide further enhanced features if you choose to pair the app with your Samba-enabled television.

For further details, including Samba TV’s privacy policy and terms of service, see samba.tv or contact Samba TV at (privacy@samba.tv).

Samba TV provides two alternative ways to connect your mobile device to your Samba-enabled television. Both require you first opt-in to Samba Interactive TV on your TV and Samba TV Mobile on your mobile device.

If your Samba TV Mobile device and Samba-enabled TV are on the same network: Once downloaded on your mobile device, The Samba TV Mobile app will identify any Samba-enabled televisions sharing the same network, such as the same LAN (Local Area Network) or wired or wireless network. Samba TV Mobile will then allow you to pair your mobile device with TVs on the same network.

If your Samba TV Mobile device and Samba-enabled TV are not on the same network: If your mobile device and Samba-enabled TV are not on the same network, to perform pairing, go to the System Preferences of your TV screen. Then proceed to Samba Interactive TV, and find the four-letter code. Then input the code into your mobile device's Samba TV Mobile screen.

For further details, including Samba TV’s privacy policy and terms of service, see samba.tv or contact Samba TV at (privacy@samba.tv).

1. On the pop-up dialogue box, select Set up now.
2. On the Enable Interactive TV information page, select Next.
3. To disable Samba TV, select Disagree and Disable on the Privacy Policy page.
4. Select Yes to confirm.