BRAVIA, entertainment for the future
Designed for the future
Sony’s audio products are engineered for exceptional sound, and with the environment in mind.
Under our Green Management 2025 targets, we aim to reduce virgin plastic consumption in all our product and packaging designs.
Eco-conscious products
Serious about sound and the environment
Sony Home Audio products utilize recycled plastics to reduce the amount of virgin plastic used.
The choice of material affects sound quality in particular, so we have spent years developing a unique recycled plastic that is both environmentally conscious and conducive to creating high-quality audio products.
Developing recycled plastic
Our recycled plastic is recovered from discs and water cooler bottles.
The reclaimed plastic is removed of any films or coatings, and then used as a base material. Aiming for uncompromising audio quality, we tested a wide variety of combinations to determine the best possible solution for audio products.
[1] Discs [2] Water bottles [3] Shredding [4] Recycled polycarbonate plastic [5] Blending virgin plastic, other additives [6] Pellets
Reducing virgin plastic use in soundbars
Our new soundbar utilizes recycled plastic for various components. As a result, it uses approximately 65% less virgin plastic than the previous model.
[1] 2021 model [2] 2024 model
Recycled fabric
The fabric used in our products, such as the BRAVIA Theatre Bar 9 and BRAVIA Theatre Quad, is recycled from PET bottles.
The material was carefully selected for optimum sound quality, design, texture and colour.
Eco-conscious packaging
We are working to reduce the amount of plastic used in packaging by utilizing recycled paper materials for cushioning and inserts, and by using paper-based handles.
Reduction of virgin plastic in new soundbar cartons
The packaging carton for our new soundbar uses 95% less virgin plastic than the previous model. We also reduced the amount of printing, resulting in a 60% reduction in the amount of ink used. The aim is for packaging that is both environmentally conscious, durable, and beautifully designed without compromising functionality.
[1] 2021 model [2] 2024 model
Sony’s Original Blended Material
We continue to expand the use of our environmentally conscious paper material, Original Blended Material, for the packaging of HT-AX7. Original Blended Material is an environmentally conscious paper material made from bamboo, sugarcane fibres, and post-consumer recycled paper.
Developer Interview
Yuko Fujihira
Sony Corporation, Home Entertainment & Sound Products Business Group,
Acoustic Design Division, Design Dept. 2
We have been working on the use of recycled plastics in home audio since around 2010. While improving their performance to a level that matches that of virgin plastics we worked on design aspects and made these recycled plastics usable in actual products. In 2016 we developed a recycled plastic, used for internal components in our products, which also takes sound quality into account.
However, further expansion of the use of recycled plastics required that we expand the scope of their application. The material that we have newly developed on this occasion is flame-retardant. During the development process, we pursued the idea of how closely we could approach the sound quality of the materials we used previously. By examining many configurations, repeatedly prototyping and testing strength, we were able to create a material that satisfied the sound quality and physical requirements of the product.
RELATED PRODUCTS
Enjoy the optimized sound
BRAVIA Theatre Bar 8 | Single Soundbar | 360 Spatial Sound Mapping | Dolby Atmos®/DTS:X®
BRAVIA Theatre Bar 8
$999.99
BRAVIA Theatre Bar 9 | Flagship Single Soundbar | 360 Spatial Sound Mapping | Dolby Atmos®/DTS:X®
BRAVIA Theatre Bar 9
$1,299.99
BRAVIA Theatre U | Wireless Neckband Speaker | Dolby Atmos®
BRAVIA Theatre U
$299.99
BRAVIA Theatre Quad | Flagship Home Theatre System | 360 Spatial Sound Mapping | Dolby Atmos®/DTS:X®
BRAVIA Theatre Quad
$2,499.99
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