A90J BRAVIA XR TV front shot

83-inch TV design

A90J BRAVIA XR TV angled shot

83-inch TV design

A90J BRAVIA XR TV rear-angled shot

83-inch TV design

A90J BRAVIA XR TV close-up of frame

83-inch TV design

A90J BRAVIA XR TV close-up of stand

83-inch TV design

A90J BRAVIA XR TV angled shot

83-inch TV design

A90J BRAVIA XR TV top shot

83-inch TV design

A90J BRAVIA XR TV top shot

83-inch TV design

A90J BRAVIA XR TV front shot

83-inch TV design

A90J BRAVIA XR TV front shot with soundbar

83-inch TV design

A90J BRAVIA XR TV front shot

55- and 65-in TV design

A90J BRAVIA XR TV angled shot

55- and 65-in TV design

A90J BRAVIA XR TV rear-angled shot

55- and 65-in TV design

A90J BRAVIA XR TV close-up of frame

55- and 65-in TV design

A90J BRAVIA XR TV close-up of stand

55- and 65-in TV design

A90J BRAVIA XR TV angled shot

55- and 65-in TV design

A90J BRAVIA XR TV front shot

55- and 65-in TV design

  • A90J BRAVIA XR TV front shot
  • A90J BRAVIA XR TV angled shot
  • A90J BRAVIA XR TV rear-angled shot
  • A90J BRAVIA XR TV close-up of frame
  • A90J BRAVIA XR TV close-up of stand
  • A90J BRAVIA XR TV angled shot
  • A90J BRAVIA XR TV top shot
  • A90J BRAVIA XR TV top shot
  • A90J BRAVIA XR TV front shot
  • A90J BRAVIA XR TV front shot with soundbar
  • A90J BRAVIA XR TV front shot
  • A90J BRAVIA XR TV angled shot
  • A90J BRAVIA XR TV rear-angled shot
  • A90J BRAVIA XR TV close-up of frame
  • A90J BRAVIA XR TV close-up of stand
  • A90J BRAVIA XR TV angled shot
  • A90J BRAVIA XR TV front shot

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BRAVIA XR MASTER Series A90J

Redefining OLED with ultimate brightness

See our best ever OLED TV, powered by the revolutionary Cognitive Processor XR™. Enjoy unparalleled contrast with extreme brightness and pure blacks in an immersive Seamless Edge design.

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ALL TELEVISIONS

A90J | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

A90J Series
Picture of A90J | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
(779779 customer reviews)
Favourite

Prices starting at:

$2,599.99

Where To Buy

139 cm (55")

XR-55A90J

$2,599.99

164 cm (65")

XR-65A90J

$3,999.99

210 cm (83")

XR-83A90J

$7,999.99

A90J | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Where To Buy
Picture of A90J | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

A90J | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Starting at

$2,599.99

Where To Buy
You can talk with a Sony expert

Sign up for your 30-minute complimentary consultation today

Learn More
Award Winner
Tech Radar Recommends logo awarded to 55A90J in June 2021
“Sony advances the art of OLED with the A90J”
What Hi-Fi? Five stars logo awarded to 65A90J in June 2021
“Brighter and punchier than any other OLED TV we’ve tested”

(Awarded to 65A90J June 2021)

What Hi-Fi 5 Stars award logo for BRAVIA 55A90J
"Simply one of the best TVs we’ve tested"
HDTVtest Highly Recommended Best-in-Class logo for BRAVIA 55A90J
"Most impactful HDR I’ve seen from an OLED TV"
HDTVtest Best of CES 2021 logo for BRAVIA 83A90J
Best of CES 2021
World's first cognitive intelligence TVs

Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

How it works
Revolutionary OLED picture, as perceived by the human eye

Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture.

See our XR Picture
Turn any sound into a truly immersive experience

Advanced screen-speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.

See our XR Sound
Hands-free entertainment with help from Google

With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre and get personalized recommendations on what to watch by saying, “Ok Google, what should I watch?” Even get answers on screen, control smart-home devices and more.

See our smart features
Bring the cinematic experience home, enjoy movies included with BRAVIA XR
Discover BRAVIA CORE
Perfect for PlayStation®5
See our gaming features
Recycle. Renew. Reduce.

Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large-screen models.

See our eco features
XR Picture
Our brightest ever OLED pictures with ultimate blacks and real-life depth

With XR OLED Contrast Pro, brightness is tuned for higher peaks and deeper blacks, so that details are never overwhelmed by shadow or lost in blown-out highlights. A temperature sensor detects the screen temperature and a Sony-developed heat diffusion sheet dissipates heat. This OLED TV A90J uses our Cognitive Processor XR to predict the temperature and precisely control light, so that pixels in bright areas are illuminated at the same time, for maximum performance.

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[1] Temperature distribution mapping
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[2] Heat diffusion sheet
A wide palette of naturally beautiful colours

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

Detail of flowers showing subtle shades and hues in the petals
Image of fox showing 4K clarity
Recreating lost texture, the intelligent way

Whatever the content or source, you’ll enjoy entertainment close to 4Kresolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyzes data to ensure action stays smooth, bright and clear.

Image of surfer showing blur-free detail in the wave
Discover picture technologies
 
Learn more
XR Sound
Image of singer at a concert
The screen is the speaker, sound perfectly matches action

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what’s on the screen for a truly immersive experience.

All your entertainment upscaled to 3D surround sound

With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Living room scene showing surround sound effect with XR Surround
Best with Sony audio

Paired with Sony audio equipment, our latest BRAVIA TVs bring you an immersive audiovisual experience with outstanding XR picture and sound quality.

Woman in busy street scene showing how Voice Zoom 2 makes speech easier to hear
Voice Zoom™ 2 enhances voices for clearer dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity. 

Discover sound technologies
 
Learn more
Smart TV Features
Living room scene showing how Google Assistant creates a smarter home
Easily control your smart home

Use your voice to control smart-home devices throughout your home. Adjust lighting or control other connected devices.

Supersize your smartphone favourites

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen. 

Image showing content cast from smartphone to TV
Control all your devices with one smart remote

All your connected devices can be controlled with our smart commander. One button access to video-on-demand services brings shows and movies into your room in seconds.

Image showing how all connected devices can be controlled using one smart remote
Discover more smart features
 
Learn more
Design
Beautifully designed for an immersive viewing experience

Our minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall.

Actual look may differ depending on TV size.

Drag
Image showing three-way multi-position stand
Intuitive 3-way multi-position stand, versatile for any TV positioning

A three-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Close-up image of Seamless Edge design
Beautiful Seamless Edge—less bezel, more picture

With its frameless design, this TV has a seamless and sophisticated look that minimizes distractions, focusing your eyes on what’s important—the picture. 

Rear image of TV showing cable management
Clutter-free, all-round beauty

A concealed cable track keeps wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.

Detail of brushed aluminum remote with backlight
Premium brushed aluminum remote with backlight

The premium design remote in brushed aluminum with hairline finish feels ergonomic, while the illuminated keys are visible in the dark.

Supreme picture quality and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light and colour sensors automatically adjusts picture and sound to your environment.

 See the technology
Enjoy studio quality entertainment, as the creator intended

With a range of technologies that preserve the creator’s intent, including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even use it during production edits. 

Assistive Technology logo
Assistive Technology on Google TV

Our TVs include visual, hearing and mobility accessible technology.

Learn about accessibility features

Specifications and Features

Our best ever OLED TV, powered by the revolutionary Cognitive Processor XR™ for unparalleled brightness and pure blacks.

    • Smart Feature: Google TV

    Full Specifications
    Features

    Designed with the environment in mind

    LEARN MORE ABOUT SONY AND THE ENVIRONMENT

    Sony is committed not only to offering products, services and content that deliver exciting experiences, but also to working towards our goal of a zero environmental footprint throughout our business activities.

    Read more

    ENVIRONMENTAL FEATURES IN THIS PRODUCT

    • Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes

    • Power Saving Mode helps save energy by adjusting the display brightness

    • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed

    Reviews

    Users Say

    779

    4.5 based on 779 customer reviews

    Picture Quality

    Excellent

    Sound Quality

    Excellent

    Design

    Excellent

    Ease of Use

    Excellent

    See all reviews

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